Privacy Policy

Last updated: March 9, 2026

PostureIQ / TrendFlow ("we", "us", or "our") is committed to protecting your privacy. This policy explains what information we collect, how we use it, and your rights.

1. Information We Collect

• Order information: name, email address, shipping address, and payment details (processed securely by our payment processor — we do not store card numbers).
• Usage data: browser type, IP address, pages visited, and time on site — collected via analytics tools to improve our store.
• Marketing pixels: We use TikTok Pixel, Facebook Pixel, and Google Analytics to measure ad performance. These tools may set cookies on your device.

2. How We Use Your Information

• To process and fulfill your order, including sending tracking information.
• To send transactional emails (order confirmation, shipping updates).
• To measure and improve our marketing performance.
• To comply with legal obligations.

3. Sharing Your Information

We do not sell your personal information. We share data only with trusted service providers necessary to operate our business: payment processors, shipping carriers, and analytics platforms. Each operates under their own privacy policies.

4. Cookies

We use cookies for analytics and advertising attribution. You may disable cookies in your browser settings, though this may affect site functionality.

5. Data Retention

We retain order data as required for tax and legal compliance (typically 7 years). Analytics data is retained per our analytics providers' default policies.

6. Your Rights

You may request access to, correction of, or deletion of your personal data by contacting us at support@trendflow.shop. For EU/UK residents, you have rights under GDPR/UK GDPR. For California residents, you have rights under CCPA.

7. Children's Privacy

Our site is not directed to children under 13. We do not knowingly collect personal information from children.

8. Changes to This Policy

We may update this policy periodically. Continued use of our site constitutes acceptance of the updated policy.

9. Contact

Questions about privacy? Email support@trendflow.shop.